Description of the Program

Diploma in Public relations provides a broad based understanding of principles and concepts of effective mass communication. The program is designed for media professionals, aspiring communicators, and/or those responsible for planning and maintaining effective communication in the public relations industry.

Objectives of the Program
  • To give the student the knowledge and understanding of the theoretical issues and practice of public relations communication.
  • To enable the student apply theory and the operational aspects of contemporary public relations.
  • To prepare the student to recognize and apply professional ethics of effective public relations communication.
  • To develop public relations writing skills.
Units Offered
  • Professional Writing
  • Concepts of Computer Applications
  • Christian Ethics
  • Mathematics Liberal Arts
  • Introduction to Mass Communication
  • Public speaking and speech writing
  • Media Ethics Law and Ethics
  • Communication Research Methods
  • Introductions to Public Relations
  • Contemporary Issues in communication
  • Public Relations
  • Writing for Public Relations.
  • Public Relations Management
  • Event Management and Fundraising
  • Advertising and Direct Marketing
  • Internship
Admission Requirements

Minimum KCSE grade of C- (Minus)
Or
3 credits in IGCSE or its equivalent.
Or
Minimum GPA of 2.3 from ANU Certificate

Duration of the Program
  • 4 Trimesters or 1 Year and 4 Months
Mode of Study

Part Time

Regular

Locations where the program is offered

 

  • Nairobi Campus
Next Intake
  • January
  • May
  • September
Fee Structure

Fee Structure- 2015- Diplomas-Regular

School or Department which program is offered under

Mass Communication Department