Diploma in Public relations provides a broad based understanding of principles and concepts of effective mass communication. The program is designed for media professionals, aspiring communicators, and/or those responsible for planning and maintaining effective communication in the public relations industry.
Objectives of the Program
To give the student the knowledge and understanding of the theoretical issues and practice of public relations communication.
To enable the student apply theory and the operational aspects of contemporary public relations.
To prepare the student to recognize and apply professional ethics of effective public relations communication.
To develop public relations writing skills.
Concepts of Computer Applications
Mathematics Liberal Arts
Introduction to Mass Communication
Public speaking and speech writing
Media Ethics Law and Ethics
Communication Research Methods
Introductions to Public Relations
Contemporary Issues in communication
Writing for Public Relations.
Public Relations Management
Event Management and Fundraising
Advertising and Direct Marketing
Minimum KCSE grade of C- (Minus) Or 3 credits in IGCSE or its equivalent. Or Minimum GPA of 2.3 from ANU Certificate