The Bachelor of Mass Communication Programme prepares students for effective participation in the Mass media world: – equipping them with skills and competencies in mass communication that are socially relevant, market-driven, holistic and sensitive to global trends.
Objectives of the Program
To develop within students an understanding of the societal role of communication through the media.
To enable students to apply and interrelate the theoretical and the operational aspects of mass media communication.
To prepare the student to recognize and apply the principles and concepts of effective communication in various settings (church, corporate, community), and to address unique problems at the individual, communal, institutional and organizational levels.
To understand the full scope of mass media communication newspapers, magazines, radio, television, computers, film, books, direct mail, electronic mail and to understand their relationship to one another and the society.
To develop basic skills in news writing, reporting, editing, graphics and consumerism in print and/or electronic med
Introduction to Human Communication
Communication systems in Africa
Introduction to Mass communication
Speech Writing and Analysis
News Writing and Reporting
Theories of Mass Communication
Principles of Management
Principles of Marketing
Criticism of Mass Media Content
Writing for Newspaper
Information Communication and Technology
Introduction to Broadcasting
Research Methods in communication
Principles of Interviewing
Television Production and Directing
Principles of Advertising
Political Economy of Media
Graphic design Communication
Overall Grade of C+ in KCSE and B- in Eng,
Division II (O’ level), 2 principals & a Subsidiary (A’level) Or 5 credits in IGCSE or equivalent
Minimum GPA of 2.7 from Pre-University
Or Minimum GPA of 2.3 from Diploma Or Credit pass at Diploma level NB: Exemptions awarded to applicants with a minimum GPA of 2.7.